require campaign
Meta will require campaigns to disclose use of AI in political ads
The Meta announcement cited specific uses of AI that advertisers will have to disclose. They include ads showing an actual person saying or doing something they didn't say or do; depicting a realistic-looking individual who doesn't exist or a realistic-looking event that didn't happen; or altering footage of a real event. Also barred are ads that show a "realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event."